How to 7zip each file seperately in a directory (Windows)

Let's zip up all those log files sitting in that directory into seperate 7z files....

FOR %i IN (*.*) DO "C:\Program Files\7-Zip\7z.exe" a -mx=9 "%i.7z" "%i"

Refs:
http://superuser.com/questions/312652/how-do-i-create-seperate-7z-files-from-each-selected-directory-with-7zip-command
http://askubuntu.com/questions/491223/7z-ultra-settings-for-zip-format